Design and Development

 

Web design is usually the first stage of a project. At this point, the project is not a web site at all, but layers of pixels within a graphics package. The first goal to achieve at this stage is to create a design with visual appeal.

A recent study by Carleton University in Ottawa revealed that it takes as little as 50 milliseconds for a browser to decide whether they like a site.

So if your site doesn't look good, the chances are it is not reaching its sales potential.

For most web designers, once they have produced an appealing design their job is done. At Design Studio, once we have created a design our job is only half done.

A web site that is truly successful needs to meet all the following:

• Clearly shows what your company has to offer
• If the company offers a large number of products/services the most important should be prominently displayed
• The site's navigation(s) need to be intuitive (you'd be surprised at some of the navigations we've seen)
• Points of contact need to be clearly visible
• Points of sales need to be simplistic and intuitive
• Site should not be cluttered with useless or marginal information
• Text should be inviting to read

It might sound simple, but how many sites do you see that encompass the above aspects while looking good at the some time?

However, we do understand that not all web sites need to meet some/all of these aspects - some sites need to be more art than sales.

Many sites suffer from lack of design variation, a lack of imagination and/or development ability.

For this reason, we feel it is important to design individual sub-pages for some of our projects. These can help your site from getting stale and we make sure they are not too different from one another, so as not to confuse potential customers.

 

 

Over 100 terrabyte of fast storage with E1 & T1 lines

Website Design & Development

Brochure and ecommerce sites

Website Content Management Systems (CMS)

Real- time updates to content on your site

Search Engine Optimisation and Reporting

To facilitate high rankings in the search engines

Your Website Is A Living Breathing Organism

Question. When will the website be finished? Answer. Never. In our view the most important thing a website is supposed to do is make the phone ring. There are lots of things a company can do to make their site valuable to their customers and future prospects. There are webinars, white papers, industry reports, newsletters, podcasts, videos, training manuals, etc.

We have worked with clients who had many of these things and yet their Google rank was 0 on Google’s 10-point scale. Zero does not mean 0. It just means less than one. Each numerical rise in ranking means you are five times more likely to appear in search results. Two is fives times better than one. Three is five times better than two and so on.

In this client’s case the construction of the website, among other things was the culprit. The site looked OK but it was virtually invisible to the search engines. Search Engine optimization (SEO) is simple. That’s right. Simple. It is also real work.

Simply stated there are only four things that matter to search engines. All four must be done very well and in concert from the very beginning.

Relevant and rapidly changing content, Site traffic

Inbound links from credible places, Time

If all this is done the website will become the engine of growth for the company and the gift that keeps on giving.